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BorntoBet Online Casino News

Online Betting Exchange Solutions go Mobile at BetFair

BetFair is the latest online gambling site with a desire to go mobile.  Zone4Play announced that BetFair has contracted them to develop an exchange betting interface in keeping with the structure currently used on the BetFair website. Zone4Play, which specializes in multi-platform gambling solutions, including television and the World Wide Web, will be in BetFair's Developers Program, and will act as an affiliate by signing on new gamblers to use the BetFair system.

The move is a smart one for both companies, especially Zone4Play, whose stature and customer database is not as large as that of BetFair's.  Now, Zone4Play will have access to BetFair's customer database of 350,000+ gamblers and all future members who opt to use the mobile betting service.  At a small monthly fee, both members and non-members of BetFair can have access to a comprehensive betting exchange service via their cell phones, which is proving the be the next biggest vehicle for online betting.

BetFair, who recently announced it would be ending its software license with Cryptologic, is obviously opting for more of a self-sufficient approach to running their website.  As a Cryptologic licensee, BetFair was subject to licensee fees and was limited to minor upgrades of the software.  With their own online gambling platform, the possibilities are endless of what BetFair can do to provide their users the best in online casino gambling.  If BetFair did not have aspirations of becoming one of the best online casinos before, they most definitely do now.

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