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Las Vegas Slogan Still Helps Casinos Despite Legalities

"What happens in Vegas, stays in Vegas" is starting to become a slogan remembered more for its history, rather than the phrase itself.  The Las Vegas Convention and Visitors Authority (LVCVA) was responsible for creating the slogan in an attempt to bring in more players to its best casinos, which the Board then legally sold to R&R Partners for $1.  The sale was carried through so that R&R could use the slogan for an advertising campaign they were hired to do by the LVCVA.  However, it turns out a woman by the name of Dorothy Tovar is using the slogan on retail products in nearby California.

Now, this $1 trademark has turned into legal fees of over $100,000 for the LVCVA.  Las Vegas mayor, Oscar Goodman, (who once was a high-profile lawyer and a current member of the LVCVA Board) lightheartedly joked that the legal fees were more than he himself charged in much more serious cases.  The law firm handling the case is Morrison & Foerster, who is based in California, and has experience in trademark infringement cases.  For an entire month, lawyers have been helping the LVCVA sort through the paperwork that shows the legal sale of the $1 trademark - And all this for a small fee of over $100,000.

Members of the LVCVA Board have been cleared of any wrongdoing however, thus far putting everybody in at least a joking mood.  As for the marketing campaign contracted to R&R, it has been three years since the company legally bought the trademark.  While the case against Tovar comes to a close - which many hope will be very soon - the slogan is still out there.  Regardless of who claims heir to the phrase, the bottom line is that it is bringing traffic to the casinos, and the general public is identifying Las Vegas with the scantily clad undertones of "If you won't tell, we won't tell"  Too bad the LVCVA couldn't have used that one - Oh yes...it probably already had a Trademark.

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